You notice when your chest is swollen, sore, or squeezed into a probably-too-tight bra, but do you know what your normal boobs feel like? According to a new campaign from the U.K. charity CoppaFeel (ha, get it?), that's actually really important information.
The breast cancer charity is specifically aimed at raising awareness in young adults and encouraging women to get to know what their "normal" feels like so that they'll know when something is up.
With their hashtag #WhatNormalFeelsLike, they're telling women to get to know their breasts using whatever language feels right and familiar to them. Aside from the lumps or puckering your gyno has reminded you to look for, they suggest using your own descriptive words, whether it's "doughy," "firm," or "spongey.